S2S Ad request API
1. Mobile Ad Delivery
This application provides an interface for the publisher as well as mediator network to communicate with our ad delivery server to serve an ad.
The mobile ad call accepts the parameters in the base URL as a query string as described in the following table:
Represents the publication ID
associated with the ads unit.
|ip||Yes||Represent the IP address.|
|appid||No (but strongly recommended)||
Represents the unique ID
to identify mobile app running
on Android or iOS device.
Represents the user agent string
associated with the device
requesting an ad. If user agent value
is specified then that value will
be used rather than the standard
user agent sent through HTTP header.
This value should be URL encoded.
|aaid||Yes in case of iOS||
Represents the Apple advertising
identifier running on iOS device 6+.
Represents the Google advertising
|aid||No||Represents the unique Android ID.|
format. Following are the
Represents the name of the
mobile carrier. This parameter
is optional because our system
can usually deduce the carrier
from the device’s IP address.
Represents the type of network
used by the device.
Allowed values are “wifi” and “wan”.
Represents the manufacturer
of the device requesting an ad.
|devmodel||No||Represents the device model used.|
|os||No||Represents the Operating System used.|
|devtz||No||Represents the device time zone used.|
Represents the user location expressed
in longitude and latitude and up to
13 decimal places of precision are
allowed. The format used is:
Represents the mobile country
code as specified by the
International Telecommunication Union (ITU).
Represents the mobile network
code as specified by the ITU.
|bidfloor||No||Represents the minimum bid value.|
Represents the postal code
of the user requesting an ad.