Dashboard and Reports User’s Guide

Contents

Dynamic Dashboard

Report Builder

Reports

    Creating Reports

Reports Criteria

    Breakdown

    Filters

    Metrics

    Attributes


PubNX new dashboard and data-reporting system provides users with more dynamic reports and richer data metrics With the comprehensive capabilities of the PubNX solution, designed to meet the specific challenges of multi-item widgets (with different metrics on the demand and supply sides), full network management with subaccounts, and combined direct ad serving and programmatic exchange, a richer set of KPIs and breakdown and filter dimensions are imperative for improved analytics.

The new reporting system enables network managers and media operation teams to quickly slice data and zoom in/out of any desired area of activity, and in turn optimize and improve network performance and control over the PubNX platform.


 

Dynamic Dashboard

The dynamic dashboard serves as the new homepage upon login. It displays seven modules, as follows:

  • Main statistics and trends on top, showing the network’s essential KPIs (“big numbers”) at a glance
  • Two time-based modules with two graphs each showing different KPIs over time
  • Two top-10 modules showing top publishers, advertisers, DSPs, geographies (geos), campaigns and/or widgets
  • Two pie charts showing traffic and revenue breakdown by key high-level criteria – demand type, supply type, platform, operating system

In each module, you can select the dimensions and KPIs to show, for example, traffic values (widget requests, impressions, clicks) in one time-based module, and performance KPIs (CTR, RPM, eCPC) in another module. You can also select top advertisers, campaigns, geo, and more, as well as overall spend or traffic by platform or demand type (DSPs, network sold campaigns, cross-network exchange).

The page can be filtered per demand/supply type, platform, account and more. If filtered by mobile only, for example, all dashboard modules will show data for mobile traffic only. If you filter by account, it will display big numbers, geos, platform distribution, top widgets and campaigns, and more for the selected account. The default duration of the last 7 days can be changed as needed to other time resolutions.

Overall, the dashboard offers users a 360-view of all network data over a compact single-page set of modules with quick selection options and filters. It is not designed for detailed analysis, drilldown optimization and data export, hich should be better conducted with the reports.


 

Report Builder

The report builder enables users to generate detailed level reporting data with flexible breakdown and filtering options, as well as create their own custom and scheduled reports.

When you enter the Reports area, the main screen shows the most common network traffic default system report. You can select another report from a provided list of predefined system reports or from your previously saved custom reports. Any loaded report consists of a combination of time range, breakdown criteria (that is, the content and order of the lines in the report), filters (full or partial data), and metrics and attributes (which columns to include). For more details about these, see Reports on page 7.

The provided out-of-the-box system reports give users the most commonly used standard reports to provide the baseline for most typically used data. Note that some of them were created in views that you would normally filter for a specific campaign or widget, as specified by the note line below the report name.

You can change the parameters of any preloaded report – time range, breakdown, filters, metrics and attributes – to generate your own report, regardless of the source. You may then generate the report, add it to your list of saved reports for frequent use, or schedule it to be sent to an email distribution list. Reports display online and can also be exported to CSV files.

You can re-edit, change and delete any of your saved and scheduled report, except for the built-in system reports. You can schedule reports to be sent on a daily, weekly and/or monthly basis, at any desired time of the day, for example morning, noon, afternoon and/or evening.

Working with the Dashboard

The new dynamic dashboard displays several modules in the form of data widgets where users can easily view and filter main statistics, trends, KPIs over time, and additional information at a glance. For each module, you can select the dimensions to view.

The top of the dashboard shows a summary of key data points: Ad Spend, Widget Requests, Ad Clicks, Widget RPM, Fill Rate and eCPC.

The first two graphs under the filter show default metrics for Widget Requests and Clicks (left graph) and Ad Spend and Widget RFP (right graph). These can be changed using the available selections.

  • The black axis shows the parameters of the category selected on the left dropdown list (black).
  • Your network’s color axis shows the parameters of the category selected in the right dropdown list. (This color matches the defined color for the buttons in your user interface when PubNX set your network account and can be changed.)

The graphs in the middle row show Top Publishers (left) and Top Advertisers (right), and the metrics according to which this top list is measured. These can be changed using the available selections.

  • You can control which top category to show using the dropdown list on the right (top publishers, advertisers, DSPs, Geo, campaigns, widgets)
  • You can also control the metrics by which this top list is measured (ad spend, impressions, widget RPM, etc.), using the dropdown list on the left. Note that this list of metric options varies according to your selected criteria in the other list.

Two pie charts at the bottom of the dashboard show traffic distribution by platform and demand and/or supply type (your sold campaigns vs. third-party traffic through the exchange), and the metrics according to which this distribution is calculated. These can be changed using the available selections.

  • You can control the breakdown category to show using the dropdown list on the right (demand type, supply type, platform, OS)
  • You can control the metrics by which your selected breakdown category is measured (ad spend, impressions, widget RPM, etc.), with the dropdown list on the left. Note that this list of metric options varies according to your selected criteria in the other list.

To customize the dashboard according to your preferences:

1. At the top of the dashboard, in Quick Dates, select the period for which you want the dashboard to show data.

As soon as you select a date range, the data in the dashboard refreshes. The default range is Last 7 Days.

2. In the Filter section, click the + sign to select the filter according to which you want to filter the data.

The filters available are Demand Type, Advertiser, DSP, Supply Type, Publisher, Feed, Geo and Platform (for information about these filters, see Filters on page 13).

3. To change the data that displays in each module, including the pies, just change the selection in each of the dropdown lists.

The data in the graph changes dynamically (see the following example).


 

Reports

Your generated reports are created using a combination of time range, breakdown criteria, filters, metrics and attributes. Those settings define the report layout and content.

The following sections provide instructions for generating reports, following by detailed descriptions of the parameters and attributes in each report category.


 

Creating Reports

The Reports page features a user interface that is very easy to use, which provides you with a rich set of selections and options to cut and slice the data and obtain important information.

To create a report:

1. In the homepage, select Reports.

The Reports page opens showing a network traffic report from one of the 20 predefined system reports.

4. In the Reports List menu on the right, select the sub list of the report you want to use: System Reports (predefined by PubNX, cannot be changed), My Saved Reports (containing your saved custom reports) or Schedule List (to view or edit your created scheduled reports).

5. In the Quick Dates dropdown list, select the period for the report from the following options:

  • Today
  • Yesterday
  • This Weeks
  • Last 7 Days
  • Last Week
  • This Month
  • Last 30 Days
  • Last Month
  • Custom

If you select Custom in the Quick Dates widget, select the From and To dates for the custom period from the calendars. You may also change the dates directly in the calendars; the Quick Dates indication changes to Custom

6. The Breakdown labels show the dimensions by which your selected report will split the data over separate lines. Click the + button to change or select additional breakdown categories (see Breakdown on page 12). You may also quickly remove a breakdown category if you hover over it and click the X sign displayed on its right.

The labels show the breakdowns selected. The two dots to the left of the label’s name mean that you can drag them and change their position to modify their sorting order. For example, if the order is widget and then campaign, the report generated will be a widget by campaign report, which is different from a sorting of campaign and then widget, which will create a campaign by widget report.

7. Select the Filter for the report (see Section Filters on page 13). The labels show the filters selected. You can add and remove filters clicking the + button, or quickly remove a filter by clicking the X sign displayed on its right.

8. Click the Metrics and/or Attributes buttons to select the parameters for each (see Metrics and Attributes on pages 15 and 18 respectively).

9. Click Generate to generate the report.

10. The results appear at the bottom of the window.

11. Click Export to export the report to a CSV file.

12. Click Save and Schedule to open the Save and Schedule page and the report and/or schedule when the report will be sent to a distribution list.

In the Save and Schedule page, enter the name of the report, descriptive details about it and its range. You can also enter scheduling details, so that the report is generated on a regular basis based on your inputs. Note that if your scheduled report was saved with relative quick dates (last 7 days, yesterday, this month, etc.), it will show data for the period relative to the time it is being sent. If you saved it with fixed custom dates, it will always show the same data for that specific fixed period.

At the top of the page, in Include in List, you can also make one of the following selections:

My Reports – this selection will save the report to your list of custom reports so you can easily use it again on a regular basis.

Scheduled Reports – this selection will activate the Schedule Details section of the page, where you can select when to send the report (weekly, monthly, etc.). Use this option if you wish to schedule a report but do not need to generate it directly.

Both – this selection will save the report to your reports and also schedule it for automatic transmission. This option is useful if you want to schedule a report that you wish to also easily generate directly.


 

Reports Criteria

The following sections describe the parameters available in each of the main report criteria: Breakdown, Filter, Attributes and Metrics.


 

Breakdown

The Breakdown criteria enables you to select the dimensions by which your report will include separate lines with specific data. This includes breakdown by time range (hourly, day, week, month, all report times), demand and supply entities (type, account level, widget and campaign level), and other dimensions (geo, platform, OS, zone, domain).

The following is a list of Breakdown dimensions.

Breakdown

Description

Time

Time intervals of the breakdown (per Hour, Day, Week, Month).

Demand & Supply

Account – a special breakdown criteria of combined advertiser and publisher roles with their metrics showed side by side, as needed in some reports for accounts of both Pub+Adv activity. See, for example, the Revenue by Account report. This breakdown is limited to the account level only, and does not include campaigns and widgets. If selected, the Advertiser and Publisher levels are not applicable.

Demand

The Demand type. Available breakdown options:

  • Demand Type – slices data metrics by top level demand source – all DSPs vs. all network campaigns and cross network exchange
  • Advertiser/DSP – slices data at the advertiser/DSP demand level
  • Campaign/Business Rule – slices data further down for each campaign and connected DSP business rule level
  • Ad – by ad level (finer possible breakdown, creates many lines and requires filtering for specific campaigns)
  • A/B Test Group – by the defined ad groups under the campaign
  • You can select only one option.
Supply

The Supply type. Available options:

  • Supply Type – slices data metrics by top level supply source – all SSPs vs. all network widgets and cross-network exchange feeds
  • Publisher/SSP – slices data at the publisher/SSP supply level
  • Widget/Feed – slices data further down at each widget and connected cross-network exchange feed level

You can select only one option.

Other

The Other breakdown type enables you to make the following selections:

  • Country (geo breakdown, country level)
  • State (geo breakdown, state level, relevant to USA and Canada only; you can select either country or state, but not both)
  • Platform – desktop, tablet, smartphone
  • OS – Android, Blackberry, iOS, OS X, Windows and Unknown (cannot be detected)
  • Zone – by the zone (subid) value sent to the system via the widget tags
  • Domain – the domain where your widgets served, as detected by the widgets or sent to the system via the widget tags

Multiple selections are allowed. The report will show data broken down over separate data lines per all selected options, one after the other, and according to the order of their breakdown labels (which you can control on the main page).


 

Filters

The Filters enable you to filter the data in any report by demand and supply types (direct vs. exchange), selected account/campaign/widget, platform (mobile, desktop, tablet), geo, zone, domains, and more. The filtered criteria may reduce the number of report lines and data displayed on remaining report lines, calculated and displayed according to the selected filters.

For each filter, you can select the report to show all data for the filter or only selected items. For example, in the Platform category, you can select to view data for all platforms by selecting Platform at the top, or only data for Desktop by selecting only Desktop. For other filters with long lists such as Campaign and Widget, you may find the search option on top useful to quickly find your desired item. You may search an item by either name or ID.

The Demand and Supply filters include quick direct access to lower hierarchical entities instead of browsing them through their upper level; for example, you can select a campaign directly in the Campaign (Ad) filter instead of selecting its Advertiser first and then a campaign from a list of that advertiser’s campaigns. When you select an option in one filter, it is selected in all related filters (for example, a selected campaign will select its item in both the Campaign and Advertiser filters). If you select just part of the options in a filter, for example two campaigns out of four available campaigns under an advertiser, the upper level will be marked by a – (minus) sign to indicate its partial selection. You can clear or change a selected option over either of its marked filters.

When you select multiple items from the same filter list, the report will show the accumulated data for all selected items using an OR logic, for example, three selected countries. When you select items across different filters, the report will apply an AND logic. For example, if you select a campaign and a country, it will show data for that campaign’s ad spend over the selected country only. Note that all Demand and Supply filters apply an OR logic within each such group, for example, accumulated data of a selected DSP, two advertisers and three campaigns (of other advertisers).

The following is the list of available filters.

Filter

Description

Demand

Filters the report by demand. Available options:

  • Type – network campaigns, DSPs, CNE (cross network exchange), direct-sales campaigns.
  • Advertiser (allowing also to browse and select campaigns and ads of the advertiser). The list of relevant campaigns and ads appear when you click the advertiser or campaign.
  • DSP
  • Campaign (Ad) – for direct access to filter campaigns by name or ID.

You can search the Advertiser, DSP and Campaign (Ad) by ID and/or Name. Multiple selected options will show aggregate data for them all (OR logic).

Demand

Filters the report by supply. Available options:

  • Type – network widgets, SSPs, CNE (cross network exchange feeds).
  • Publisher (allowing also to browse and select widgets of the publisher). The list of relevant widgets appear when you click the publisher name).
  • Widget – for direct access to filter widgets by name or ID.
  • Feed – your created outbound feeds for the cross network exchange.

You can search the Publisher, Widget and Feed by ID and/or Name. Multiple selected options will show aggregate data of all (OR logic).

Other

Filters the report by other parameters, as follows:

  • Geo – enables you to filter the report by Continent, County, and for USA and Canada, also by State. A list of countries and states appears when you click the upper level Continent or Country.
  • Platform – Desktop, Smartphone, Tablet and Unknown (if no platform could be detected).
  • OS – Android, Blackberry OS, iOS, OS X, Windows, Unknown (if no operating system could be detected).
  • Zone – filters by the zone (subid) value set by your users and passed to the system via the widget tags. Traffic with Zone values containing illegal characters counts as Invalid; traffic with missing values counts as Missing.
  • Domain – filters traffic by site domains, as detected by the widget code or passed to the system via the widget tags. Illegal domain names passed in the tags count as Invalid domain traffic.

 

Metrics

The Metrics criteria provide a wealth of rich datasets. The system automatically selects the default metrics according to the selected Breakdown, but these can be changed and/or customized via the Metrics window.

Metrics are classified into Demand, Supply and Revenue metrics. In each category, you can make your own selections, select the Default metrics or All the metrics.

        NOTE:

  • The Supply metrics refer to the widget as a whole (single ad unit) while the Demand metrics refer to the more detailed resolution of items in the widget. As such, if the report includes demand breakdown options (by campaign, advertiser and such), the supply metrics are not applicable and unavailable.
  • Page Views and their related Page RPM and Page CTR are applicable only for aggregated reports at the account and network breakdown levels, since page views are measured once for all widgets in the same page. As such, these metrics are unavailable for supply reports with more detailed widget and zone breakdown reports.
  • The following breakdown categories can apply for either demand and supply – time (hour, day, week, month), geo (country, state), platform, OS and domain. Reports created with these breakdown categories only will not have default metrics selected by the system, requiring you to open the Metrics page and select your desired metrics manually.
Metric

Description

Demand

The following Demand metrics are available:

  • Ad Spend ($) – the amount of money spent by the advertiser or DSP.
  • Ad Impressions – as measured by the system upon view of paid items. All PubNX measured impressions are view only. For paid items only, including bonus budget impressions, not including organic items views.
  • Ad Clicks – ad clicks of paid items, including bonus budget clicks, not including organic item clicks.
  • Conversions – as reported to the system by fired conversion pixels produced for the campaign and implemented in the landing page.
  • Ad CTR (%) – percentage of ad clicks/ad impressions.
  • Conversion Rate (%) – percentage of conversions/ad clicks.
  • eCPM ($) – ad spend/impressions multiplied by 1000.
  • eCPC ($) – ad spend/clicks.
  • eCPA ($) – ad spend/conversion.
Supply

The following Supply metrics are available:

  • Widget Requests – the number of widget requests sent to the system from the publisher’s pages; these are validated requests, before passback.
  • Passback – widget requests that were redirected to a third-party ad server if the widget does not meet the minimum RPM set for it in the widget settings page.
  • Monetized Widget – actually served widgets after passback. Note that monetized widgets are not necessarily viewed.
  • Page Views – the number of page views. Useful to measure the combined contribution of multiple widgets in the same page. Applicable for aggregated account and network-level reports only, not for detailed widget-level reports.
  • Widget Views – the number of widget views in the publisher’s pages, measured when at least 50% of the widget’s top items are in the user’s view. Widget views also trigger ad impressions count of the widget items, as all PubNX measured impressions are upon user view.
  • View Ratio (%) – the percentage of widget views/requests. An important KPI for the widget RPM, CTR and revenue performance on the page.
  • Total Items – the total number of widget items, both organic and paid. Aggregated account and network-level reports of multiple widgets will show their measured average value.
  • Paid Items – the number of paid items set for the widget. Aggregated account and network-level reports of multiple widgets will show their measured average value.
  • Potential Impressions (Paid) – the number of paid items multiplied by the number of Widget Views. This KPI shows the available supply inventory in terms of ad impressions.
  • Fill-Rate (%) – the number of paid impressions divided by the number of potential impressions; that is, how much supply inventory was actually monetized.
  • Gross Revenue ($) – the gross revenue earned (monetized) on the widget, after commission. Served as the baseline from which the system calculates the publisher’s share under revenue-share terms.
  • Publisher Earnings ($) – the net amount payable to the publisher for its widgets (calculated from gross revenue in case of rev-share terms, or per widget requests for Guarantee/CPM business terms).
  • Network Margin ($) – the remaining portion of net revenue for the network.
  • Publisher Share (%) – percentage of the publisher’s share from the gross revenue amount over its widgets.
  • Network Share % (from Gross) – percentage of the network margin’s share from the gross revenue.
  • Page RPM (from Gross) – the Gross Revenue divided by the number of Page Views multiplied by 1000, indicating the combined RPM contribution of multiple widgets on the same page. Applicable only for aggregated accounts and network-level reports where page views can be measured.
  • Widget RPM (from Gross) – the Gross Revenue divided by the number of monetized widgets (that is, after passback but before view) multiplied by 1000, indicating widget RPM of a single widget measured from widget serves. This is the most common widget RPM KPI used by publishers.
  • View RPM (from Gross) – the gross revenue divided by the widgets viewed multiplied by 1000, indicating widget RPM from actual widget views. Useful to analyze RPM performance for optimization purposes; measured only when users had the opportunity to view the widget.
  • Page RPM (from Earnings) – the total earnings divided by the Page Views multiplied by 1000, indicating the ‘net’ page RPM that publishers see on their inner-level reports.
  • Widget RPM (from Earnings) – the total earnings divided by the number of monetized widgets (that is, after passback but before view) multiplied by 1000, indicating the ‘net’ widget RPM that publishers see on their inner-level reports.
  • View RPM (from Earnings) – the total earnings divided by the widgets viewed multiplied by 1000, indicating the ‘net’ view RPM that publishers see on their inner-level reports.
  • Paid Impressions – measured viewable paid ad impressions on the widget, including bonus budget impressions but not including organic item views. Identical to the Ad Impressions in the demand metrics.
  • Organic Impressions – measured viewable impressions of organic items only, not paid ad items.
  • Total Impressions – measured viewable impressions of both paid and organic items on the widget, combined.
  • Paid Clicks – ad clicks of paid ad items, including bonus budget clicks, not including organic item clicks. Identical to the Ad Clicks in the demand metrics.
  • Organic Clicks – ad clicks of organic items only, not paid ad items.
  • Total Clicks – total number of ad clicks of both paid and organic items on the widget, combined.
  • Page CTR (%) – total clicks of both organic and paid items on the widget divided by Page Views, indicating the combined widget CTR contribution of multiple widgets on the same page. Applicable only for aggregated account and network-level reports where page views can be measured.
  • Widget CTR (%) – total clicks of both organic and paid items on the widget divided by Monetized Widgets (that is, after passback but before view), indicating widget CTR of a single widget measured from widget serves. This is the most common widget CTR KPI used by publishers.
  • View CTR (%) – total clicks of both organic and paid items on the widget divided by Widget Views. Useful to analyze CTR performance for optimization purposes; measured only when users had the opportunity to view and click the widget.
  • View CTR % (paid items) – paid clicks only divided by Widget Views. Useful to measure CTR performance of paid ads compared to organic items.
  • View CTR % (organic items) – organic clicks only divided by Widget Views. Useful to measure CTR performance of organic items only on the widget without paid ads.
  • eCPM (from Gross) – total gross revenue divided by paid impressions multiplied by 1000, indicating eCPM performance of ad items from supply perspective, from gross revenue, after commission.
  • eCPC (from Gross) – total gross revenue divided by paid clicks, indicating eCPC performance of ad items from supply perspective, from gross revenue, after commission.
  • eCPM (from Earnings) – total earnings divided by paid impressions multiplied by 1000, indicating the ‘net’ eCPM publishers see on their inner-level reports.
  • eCPC (from Earnings) – total earnings divided by paid clicks, indicating the ‘net’ eCPC publishers see on their inner-level reports.
Revenue

The following Revenue metrics are available:

  • Ad Spend ($) – the advertiser’s and DSP’s raw ad spend in the network, to charge advertisers by and receive DSP payment from PubNX.
  • Commission ($) – the commission amount deducted from campaigns Ad Spend before Gross Revenue by which the publisher’s share (Earnings) is calculated.
  • Gross Revenue ($) – the gross revenue earned (monetized) on widgets, after commission. Served as the baseline from which the system calculates the publisher’s share under revshare terms.
  • Publisher Earnings ($) – the net amount payable to the publisher for its widgets (calculated from gross revenue in case of rev-share terms, or per widget requests for Guarantee/CPM business terms).
  • Network Margin ($) – the remaining portion of net revenue for the network.
  • Commission (%) – percentage of the Commission amount from the Ad Spend.
  • Publisher Share (%) – percentage of the publisher’s share (Earnings) from the gross revenue amount over its widgets.
  • Network Share % (from Gross) – percentage of the network margin’s share from the Gross Revenue.

 

Attributes

The Attributes criteria provides a rich set of static data associated with the report’s breakdown entities. Unlike the Metrics, which show dynamically measured data, the Attributes reflect static configuration parameters of the most updated configuration when the report is generated, not of the time the report refers to. The system automatically selects the default attributes according to the selected breakdown, but these can be customized in the Attributes window.

The attributes available for selection depend on the selections you made in the Breakdown page, as follows:

  • If in the Breakdown page you selected Account, Publisher or Advertiser, the Account attributes are available in this page
  • If you selected Widget, the Widget attributes are available
  • If you selected Campaign, the Campaign attributes are available
  • If you selected Ad, the Ad attributes are available.
  • For all other breakdowns, no attributes will be available

Attributes are classified into Account, Widget, Campaign and Ad attributes. In each category, you can make your own selections, select the Default attributes or All attributes.

Attribute

Description

Account

The following options are available for the Account attribute:

  • Account/DSP/Feed ID
  • Account/DSP/Feed Name
  • Account Type – Advertiser, Publisher, Both (Pub + Adv), Feed, DSP, SSP
  • Account Status – whether the account is Enabled or Disabled
  • Created on – the date the account was created on
  • Last Login – the last date the account user logged in
  • RevShare % – the defined revenue-share terms on the account management page with the publisher
  • Billing Method – the defined billing method on the account management page for the advertiser, of Invoice (credit) or Prepaid
  • Account Manager – the Account Manager user assigned to the account (as set on the account management page)
  • Support Rep. – the Support Representative user assigned to the account (as set on the account management page)
  • Referral Source – the Referral Source associated with the account
  • Publisher Recruiter – the Publisher’s Recruiter associated with the publisher account
Widget

The following options are available for the Widget attribute:

  • Publisher ID – the ID of the publisher
  • Publisher Name – the name of the publisher
  • Widget ID – the ID of the widget or defined CNE outbound feed
  • Widget Name – the name of the widget or defined CNE outbound feed
  • Widget Type – the type of the widget (supply): Network Widget, Cross Network Feed, or SSP API
  • Widget Status – the status of the widget, Enabled or Disabled
Campaign

The following options are available for the Campaign attribute:

  • Advertiser ID – the ID of the advertiser
  • Advertiser Name – the name of the advertiser
  • Campaign ID – the ID of the campaign or business rule of connected DSP or CNE feed
  • Campaign Name – the ID of the campaign or business rule of connected DSP or CNE feed
  • Campaign Type – the type of campaign (demand): network campaign, direct sale campaign DSP business rule, cross-network business rule
  • Audience – the audience age restriction set for the campaign: All Audiences, Above 12 years old, Adults
  • Start Date – the campaign’s start date
  • End Date – the campaign’s end date (if defined; otherwise, this field has no value, indicating the campaign will run until its budget is depleted)
  • Targeted Platform – targeted platform of the campaign: All, Desktop, Smartphone, Tablet
  • Targeted OS – the targeted operating systems of the campaign: All OS, Specific OS (indicating partial targeting selection)
  • Targeted Widgets – the targeted widgets of the campaign: RON (all widgets, run-ofnetwork), Specific Widgets (indicating partial targeting selection of some widgets)
  • Targeted GEOs – the targeted geographies of the campaign: WW (worldwide, all geos), Specific GEOs (indicating partial targeting selection of some countries)
  • Conversion Pixel – whether a conversion pixel was produced for the campaign or not: Yes, No
Ad

The following options are available for the Ad attribute:

  • Ad ID – the ID of the ad
  • Ad Name – the name of the ad
  • Test Group – the A/B test group
  • Ad Classification – the ad’s classification, for example, Political or Dating