PubNX new dashboard and data-reporting system provides users with more dynamic reports and richer data metrics With the comprehensive capabilities of the PubNX solution, designed to meet the specific challenges of multi-item widgets (with different metrics on the demand and supply sides), full network management with subaccounts, and combined direct ad serving and programmatic exchange, a richer set of KPIs and breakdown and filter dimensions are imperative for improved analytics.
The new reporting system enables network managers and media operation teams to quickly slice data and zoom in/out of any desired area of activity, and in turn optimize and improve network performance and control over the PubNX platform.
The dynamic dashboard serves as the new homepage upon login. It displays seven modules, as follows:
- Main statistics and trends on top, showing the network’s essential KPIs (“big numbers”) at a glance
- Two time-based modules with two graphs each showing different KPIs over time
- Two top-10 modules showing top publishers, advertisers, DSPs, geographies (geos), campaigns and/or widgets
- Two pie charts showing traffic and revenue breakdown by key high-level criteria – demand type, supply type, platform, operating system
In each module, you can select the dimensions and KPIs to show, for example, traffic values (widget requests, impressions, clicks) in one time-based module, and performance KPIs (CTR, RPM, eCPC) in another module. You can also select top advertisers, campaigns, geo, and more, as well as overall spend or traffic by platform or demand type (DSPs, network sold campaigns, cross-network exchange).
The page can be filtered per demand/supply type, platform, account and more. If filtered by mobile only, for example, all dashboard modules will show data for mobile traffic only. If you filter by account, it will display big numbers, geos, platform distribution, top widgets and campaigns, and more for the selected account. The default duration of the last 7 days can be changed as needed to other time resolutions.
Overall, the dashboard offers users a 360-view of all network data over a compact single-page set of modules with quick selection options and filters. It is not designed for detailed analysis, drilldown optimization and data export, hich should be better conducted with the reports.
The report builder enables users to generate detailed level reporting data with flexible breakdown and filtering options, as well as create their own custom and scheduled reports.
When you enter the Reports area, the main screen shows the most common network traffic default system report. You can select another report from a provided list of predefined system reports or from your previously saved custom reports. Any loaded report consists of a combination of time range, breakdown criteria (that is, the content and order of the lines in the report), filters (full or partial data), and metrics and attributes (which columns to include). For more details about these, see Reports on page 7.
The provided out-of-the-box system reports give users the most commonly used standard reports to provide the baseline for most typically used data. Note that some of them were created in views that you would normally filter for a specific campaign or widget, as specified by the note line below the report name.
You can change the parameters of any preloaded report – time range, breakdown, filters, metrics and attributes – to generate your own report, regardless of the source. You may then generate the report, add it to your list of saved reports for frequent use, or schedule it to be sent to an email distribution list. Reports display online and can also be exported to CSV files.
You can re-edit, change and delete any of your saved and scheduled report, except for the built-in system reports. You can schedule reports to be sent on a daily, weekly and/or monthly basis, at any desired time of the day, for example morning, noon, afternoon and/or evening.
Working with the Dashboard
The new dynamic dashboard displays several modules in the form of data widgets where users can easily view and filter main statistics, trends, KPIs over time, and additional information at a glance. For each module, you can select the dimensions to view.
The top of the dashboard shows a summary of key data points: Ad Spend, Widget Requests, Ad Clicks, Widget RPM, Fill Rate and eCPC.
The first two graphs under the filter show default metrics for Widget Requests and Clicks (left graph) and Ad Spend and Widget RFP (right graph). These can be changed using the available selections.
- The black axis shows the parameters of the category selected on the left dropdown list (black).
- Your network’s color axis shows the parameters of the category selected in the right dropdown list. (This color matches the defined color for the buttons in your user interface when PubNX set your network account and can be changed.)
The graphs in the middle row show Top Publishers (left) and Top Advertisers (right), and the metrics according to which this top list is measured. These can be changed using the available selections.
- You can control which top category to show using the dropdown list on the right (top publishers, advertisers, DSPs, Geo, campaigns, widgets)
- You can also control the metrics by which this top list is measured (ad spend, impressions, widget RPM, etc.), using the dropdown list on the left. Note that this list of metric options varies according to your selected criteria in the other list.
Two pie charts at the bottom of the dashboard show traffic distribution by platform and demand and/or supply type (your sold campaigns vs. third-party traffic through the exchange), and the metrics according to which this distribution is calculated. These can be changed using the available selections.
- You can control the breakdown category to show using the dropdown list on the right (demand type, supply type, platform, OS)
- You can control the metrics by which your selected breakdown category is measured (ad spend, impressions, widget RPM, etc.), with the dropdown list on the left. Note that this list of metric options varies according to your selected criteria in the other list.
To customize the dashboard according to your preferences:
1. At the top of the dashboard, in Quick Dates, select the period for which you want the dashboard to show data.
As soon as you select a date range, the data in the dashboard refreshes. The default range is Last 7 Days.
2. In the Filter section, click the + sign to select the filter according to which you want to filter the data.
The filters available are Demand Type, Advertiser, DSP, Supply Type, Publisher, Feed, Geo and Platform (for information about these filters, see Filters on page 13).
3. To change the data that displays in each module, including the pies, just change the selection in each of the dropdown lists.
The data in the graph changes dynamically (see the following example).
Your generated reports are created using a combination of time range, breakdown criteria, filters, metrics and attributes. Those settings define the report layout and content.
The following sections provide instructions for generating reports, following by detailed descriptions of the parameters and attributes in each report category.
The Reports page features a user interface that is very easy to use, which provides you with a rich set of selections and options to cut and slice the data and obtain important information.
To create a report:
1. In the homepage, select Reports.
The Reports page opens showing a network traffic report from one of the 20 predefined system reports.
4. In the Reports List menu on the right, select the sub list of the report you want to use: System Reports (predefined by PubNX, cannot be changed), My Saved Reports (containing your saved custom reports) or Schedule List (to view or edit your created scheduled reports).
5. In the Quick Dates dropdown list, select the period for the report from the following options:
- This Weeks
- Last 7 Days
- Last Week
- This Month
- Last 30 Days
- Last Month
If you select Custom in the Quick Dates widget, select the From and To dates for the custom period from the calendars. You may also change the dates directly in the calendars; the Quick Dates indication changes to Custom
6. The Breakdown labels show the dimensions by which your selected report will split the data over separate lines. Click the + button to change or select additional breakdown categories (see Breakdown on page 12). You may also quickly remove a breakdown category if you hover over it and click the X sign displayed on its right.
The labels show the breakdowns selected. The two dots to the left of the label’s name mean that you can drag them and change their position to modify their sorting order. For example, if the order is widget and then campaign, the report generated will be a widget by campaign report, which is different from a sorting of campaign and then widget, which will create a campaign by widget report.
7. Select the Filter for the report (see Section Filters on page 13). The labels show the filters selected. You can add and remove filters clicking the + button, or quickly remove a filter by clicking the X sign displayed on its right.
8. Click the Metrics and/or Attributes buttons to select the parameters for each (see Metrics and Attributes on pages 15 and 18 respectively).
9. Click Generate to generate the report.
10. The results appear at the bottom of the window.
11. Click Export to export the report to a CSV file.
12. Click Save and Schedule to open the Save and Schedule page and the report and/or schedule when the report will be sent to a distribution list.
In the Save and Schedule page, enter the name of the report, descriptive details about it and its range. You can also enter scheduling details, so that the report is generated on a regular basis based on your inputs. Note that if your scheduled report was saved with relative quick dates (last 7 days, yesterday, this month, etc.), it will show data for the period relative to the time it is being sent. If you saved it with fixed custom dates, it will always show the same data for that specific fixed period.
At the top of the page, in Include in List, you can also make one of the following selections:
My Reports – this selection will save the report to your list of custom reports so you can easily use it again on a regular basis.
Scheduled Reports – this selection will activate the Schedule Details section of the page, where you can select when to send the report (weekly, monthly, etc.). Use this option if you wish to schedule a report but do not need to generate it directly.
Both – this selection will save the report to your reports and also schedule it for automatic transmission. This option is useful if you want to schedule a report that you wish to also easily generate directly.
The following sections describe the parameters available in each of the main report criteria: Breakdown, Filter, Attributes and Metrics.
The Breakdown criteria enables you to select the dimensions by which your report will include separate lines with specific data. This includes breakdown by time range (hourly, day, week, month, all report times), demand and supply entities (type, account level, widget and campaign level), and other dimensions (geo, platform, OS, zone, domain).
The following is a list of Breakdown dimensions.
Time intervals of the breakdown (per Hour, Day, Week, Month).
|Demand & Supply||
Account – a special breakdown criteria of combined advertiser and publisher roles with their metrics showed side by side, as needed in some reports for accounts of both Pub+Adv activity. See, for example, the Revenue by Account report. This breakdown is limited to the account level only, and does not include campaigns and widgets. If selected, the Advertiser and Publisher levels are not applicable.
The Demand type. Available breakdown options:
The Supply type. Available options:
You can select only one option.
The Other breakdown type enables you to make the following selections:
Multiple selections are allowed. The report will show data broken down over separate data lines per all selected options, one after the other, and according to the order of their breakdown labels (which you can control on the main page).
The Filters enable you to filter the data in any report by demand and supply types (direct vs. exchange), selected account/campaign/widget, platform (mobile, desktop, tablet), geo, zone, domains, and more. The filtered criteria may reduce the number of report lines and data displayed on remaining report lines, calculated and displayed according to the selected filters.
For each filter, you can select the report to show all data for the filter or only selected items. For example, in the Platform category, you can select to view data for all platforms by selecting Platform at the top, or only data for Desktop by selecting only Desktop. For other filters with long lists such as Campaign and Widget, you may find the search option on top useful to quickly find your desired item. You may search an item by either name or ID.
The Demand and Supply filters include quick direct access to lower hierarchical entities instead of browsing them through their upper level; for example, you can select a campaign directly in the Campaign (Ad) filter instead of selecting its Advertiser first and then a campaign from a list of that advertiser’s campaigns. When you select an option in one filter, it is selected in all related filters (for example, a selected campaign will select its item in both the Campaign and Advertiser filters). If you select just part of the options in a filter, for example two campaigns out of four available campaigns under an advertiser, the upper level will be marked by a – (minus) sign to indicate its partial selection. You can clear or change a selected option over either of its marked filters.
When you select multiple items from the same filter list, the report will show the accumulated data for all selected items using an OR logic, for example, three selected countries. When you select items across different filters, the report will apply an AND logic. For example, if you select a campaign and a country, it will show data for that campaign’s ad spend over the selected country only. Note that all Demand and Supply filters apply an OR logic within each such group, for example, accumulated data of a selected DSP, two advertisers and three campaigns (of other advertisers).
The following is the list of available filters.
Filters the report by demand. Available options:
You can search the Advertiser, DSP and Campaign (Ad) by ID and/or Name. Multiple selected options will show aggregate data for them all (OR logic).
Filters the report by supply. Available options:
You can search the Publisher, Widget and Feed by ID and/or Name. Multiple selected options will show aggregate data of all (OR logic).
Filters the report by other parameters, as follows:
The Metrics criteria provide a wealth of rich datasets. The system automatically selects the default metrics according to the selected Breakdown, but these can be changed and/or customized via the Metrics window.
Metrics are classified into Demand, Supply and Revenue metrics. In each category, you can make your own selections, select the Default metrics or All the metrics.
The following Demand metrics are available:
The following Supply metrics are available:
The following Revenue metrics are available:
The Attributes criteria provides a rich set of static data associated with the report’s breakdown entities. Unlike the Metrics, which show dynamically measured data, the Attributes reflect static configuration parameters of the most updated configuration when the report is generated, not of the time the report refers to. The system automatically selects the default attributes according to the selected breakdown, but these can be customized in the Attributes window.
The attributes available for selection depend on the selections you made in the Breakdown page, as follows:
- If in the Breakdown page you selected Account, Publisher or Advertiser, the Account attributes are available in this page
- If you selected Widget, the Widget attributes are available
- If you selected Campaign, the Campaign attributes are available
- If you selected Ad, the Ad attributes are available.
- For all other breakdowns, no attributes will be available
Attributes are classified into Account, Widget, Campaign and Ad attributes. In each category, you can make your own selections, select the Default attributes or All attributes.
The following options are available for the Account attribute:
The following options are available for the Widget attribute:
The following options are available for the Campaign attribute:
The following options are available for the Ad attribute: