Header Bidding also known as pre-bidding is a process which exposes each and every ad slot to programmatic demand before calling the Ad Server. Header bidding allow publishers to earn more revenue from the ad space which they sell using the auction-based programmatic ad systems. This will make you aware of the real value of your direct and indirect inventories in real time.
Vertoz Ad Exchange allows you to maximize demand competition for your publisher inventories by giving a way for demand partners to bid on the impression at the same time. Following displays the header bidding example:
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