Bidder

Bidder System

Bidder Summary:

The Bidder Application provides an endpoint for the ad exchanger to request the bid for an impression send to the bidder as a bid request.

 Terminology:

Following are the terminologies defined:

Terms Definition
 RTB  Is a bidding process for individual impression.
Exchange  Is a service that conducts an auction among bidders per impression.
Bidder Is an entity that competes in real-time auctions to acquire impression.
Seat Is an entity that wishes to obtain impressions and uses bidder to act on their behalf.
Publisher  Is an entity that operates on one or more sites.
Site Is an ad supported content that includes Web and application unless it is specified.
Deal ID An identifier representing a pre-arranged agreement between a Publisher and a Seat to purchase impressions under certain term.