AdExchange

AdExchange

AdExchange Summary:

The AdExchange Application requires the bidder endpoint for integration.

Terminology:

Following are the terminologies defined:

Terms Definition
 RTB  Is a bidding process for individual impression.
Exchange  Is a service that conducts an auction among bidders per impression.
Bidder  Is an entity that competes in real-time auctions to acquire impression.
Seat  Is an entity that wishes to obtain impressions and uses bidder to act on their behalf.
Publisher  Is an entity that operates on one or more sites.
Site  Is an ad supported content that includes Web and application unless it is specified.
Deal ID  An identifier representing a pre-arranged agreement between a Publisher and a Seat to purchase  impressions under certain term.