Add New Campaign

In order to access the various Advertising features offered by Vertoz, you will be required to start adding Campaigns. Adding a New Campaign can be done in 2 ways:

(a) By clicking on New Campaign on the Dashboard, as highlighted in the figure below:

                                                                            OR

(b) By clicking on Campaign Management and then on the right hand corner in the List of Campaign, click on New Campaign as highlighted in the figure below:

whichever mode you choose, once you click on the New Campaign button, you will be directed to this page:

Note: “Your Available fund is $0. In order to add credit please click here message is displayed”.

Once you click on that link you will be redirected to the Add Funds page, where you can make a payment to Add funds to your account as highlighted in the figure below:

When you click on Add Funds, the following page will be displayed for you:

After having Added Funds to your account, you can now fill in all the details required to successfully launch a Campaign.

There are 6 main sections which are mandatory to be filled up in order to Add a New Campaign successfully.

These categories are as following:

  • Basic Details

  • Creatives

  • Targeting

  • Audience

  • Inventory

  • Summary

BASIC DETAILS

 

1. In the Basic Information section, choose the Status of the Campaign, whether it is to be in a:

  • Running Status

  • Paused Status

2. In the Campaign section, enter the Name of the Campaign.

3. Select the Media Channel which can be one of the following:

  • Display implies media channel as Desktop Campaign.
  • Mobile implies media channel as Mobile Web Campaign.

  • Video implies media channel as VAST.

  • Native implies media channel as Native Campaign.

4. Select the Flight Dates.

The Flight Dates represent the start date and the end date for the Campaign.

Either the campaign can be run for “All days” option or a specific start date & end date can be selected

For All Days: Campaign will run for all days.

For Date & Time Range: Campaign will run for specific date and time scheduled as specified in the Start Date and the End Date. To apply specific time for all schedules, select the Apply specific time window across all schedules check box.

5. In the Bidding Model, choose the CPM.

Note: The default minimum CPM Bid for any Campaign is set to 10 cents. The equivalent value in Indian currency is displayed as well, which amounts to approximately 6.41 INR.

In Bidding Model, the CPM value should be entered for the campaign. The Show estimated CPM bid value option will provide the estimated CPM value depending on the country code selected. Conversion values shown in an indicative rate and should be used as a guide only. Also currency conversion is only updated once in a given day.

6. In the Campaign Budget section, enter the Total Budget you wish to allocate to a specific Campaign.

Note: Right next to the Total Budget field provided, you have the Available Funds in your account information displayed.

Campaign Budget here represents the total budget allocated for the campaign. Campaign Budget can be further categorized into:

  • Accelerated: Represents that the ads can be shown quickly and reasonably.

  • Standard: Represents that the ads can be shown evenly over time.

7. In the Limits section, to select daily budget or impression limit for this campaign there are two radio buttons, such as USD per day per user (leave blank for unlimited) and Impressions per day per user (leave blank for unlimited).

8. Select whether you want to track conversions by choosing On or Off.

In case the Track Conversion and the Attribution window is set as ON as shown in the following figure:

Conversion tracking provides key insights into user’s actions after viewing or clicking an ad. You can keep track of users who call, buy a product, install a mobile app, and more.

The 2 types of Conversions are as following:

a.) Click-Through-Conversion

In this approach, we track conversion when the user click on an ad and then convert.

b.) View-Through-Conversion

In this approach, we track conversion when the user views the ad, does not click it and then convert.

9. Click on Create New Conversion and the following window will be displayed:

Enter the Conversion List Name, in the field provided and click on Submit.

Users can change the attribution window for 7 days, 15 days, 30 days and 45 days.

a.) Click Attribution Window On.

b.) Select the Click Attribution window and from the drop-down menu, choose the desired option.

c.) Select the View Attribution window and from the drop-down menu, choose the desired option.

10.  Select whether you want to choose Piggyback Pixel ON or OFF.

Note: Piggyback Pixel helps in tracking conversions and especially the source of conversion. For example an Ad was served on multiple platforms, with the help of Piggyback Pixel, it can be discerned that which particular site was able to actually register a conversion. For example, the user was visited Flipkart.com after which the conversion occurred, so Piggyback Pixel is helpful in knowing this piece of information.

The forms of  Piggyback Pixel are as following

  • Impression Pixel, which is used to track the number of times a link or advertisement is served on your webpage.

  • Click Pixel, when fired, a click pixel tracks a click.

  • Conversion Pixel, conversions are counted as when they click-through into your call-to-action to reach your destination page.

11. Click on Save for later, to save the changes for later.

12. Click on Next, to move on to the next category of details to be filled up in order to add a new campaign.

CREATIVES

13. Select the Frequency Caps whether you want:

  • No Caps
  • Show my ads

 There are two radio buttons, one is No Caps and the other is Show my ads. In the Show my ads there is a drop-down list box to select the number of times the advertiser wants to show the ad everyday. On the right side, the advertiser can see the Campaign Preview details entered. The Creatives table is displayed.

In Frequency capping, by default No Caps is selected. If the Show my ads is selected, then the advertiser can show the ads either by per day per user or by per hour per user.

14. Click on Add Creatives, and the following window will be displayed:

Types of creatives:

  • Image: Image creatives represent the creatives in an image format.

  • Javascript: Javascript creatives represent the creatives in an javascript format.

Steps for Image Creative Creation:

a) In Primary Details, select the Group from the drop-down list box.

b) Select the Status from the drop-down list box. The type of the campaign initiated.

c) Select the Creative type as Image radio button. By default, Image is selected, the advertisers can change the creative type as per their needs.

d) Enter the Creative Name from the drop-down list box..

e) Select the Media Channel from the drop-down list box.

f) Select the Ad Format from the drop-down list box.

g) Select the Ad Dimension from the drop-down list box.

h) Select the Ad Category from the drop-down list box.

i) For Image URL, select the image file by clicking the Choose File button.

j) Select the Creative Attributes check boxes.

 

Steps for JavaScript Creative Creation:
a) In Primary Details, select the Status from the drop-down list box.

b) Select the Creative type as Javascript radio button. By default, Image is selected, the advertisers can change the creative type as per their needs.

c) Enter the Creative Name from the drop-down list box.

d) Select the Ad Format from the drop-down list box.

e) Select the Ad Dimension from the drop-down list box.

f) Select the Ad Category from the drop-down list box.

g) Enter the Javascript Tag.

h) Select the Creative Attributes check boxes.

Creative Attributes

Following are the creative attributes:

  • Audio Ad(Auto Play): implies an autoplay audio ad.

  • Audio Ad(User Initiated):  implies a user initiated audio ad.

  • Expandable (User Initiated Click):  implies a user initiated expandable ad.

  • Expandable (User Initiated Rollover):  implies a user initiated rollover expandable ad.

  • In Banner Video Ad (Auto Play): implies   an autoplay in banner video ad.

  • In Banner Video Ad (User Initiated):  implies a user initiated in banner video ad.

  • Pop(e.g. Over, Under, or upon Exit):  implies a Pop- Over, Pop-Under or Upon Exit ad.

  • Provocative or Suggestive Imagery: implies a provocative or suggestive Imagery.

  • Shaky, Flashing, Flickering, Extreme Animation, Smileys:  implies the shaky, flashing,  flickering, extreme animations and smileys.

  • Surveys:  implies the surveys conducted.

  • Text Only:  implies the text description ad.

  • User Interactive (eg. Embedded Games):  implies the user interactive ads such as games.

  • Windows Dialog or Alert Style:  implies the windows Dialog or alert messages.

  • Has audio on/off button:  implies the audio as on or off.

  • Has skip button:  implies that the ad can be skipped by adding the Ad Skip button.

  • None of the above

10. Enter the Landing Page URL.

Note: This Landing page URL will override your creative landing page URL’s.

11. Enter the Top Level Domain.

Note: Top level domain of the advertised company and not the domain of your company who is doing the advertising.

12. Click on Save for Later, if you wish to make changes to this later.

13. Click on Next, to move on to the next section in Adding a Campaign.

Targeting

14. Select the Targeting options for which you wish to run the particular Campaign.

Vertoz provides the following Targeting options to you as an Advertiser.

  • Geo Location: Lets you target the audience on the basis of City or Country which helps you reach a wider audience.

  • Postal Code List: Lets you target the audience on the basis of their Postal Code as well. Vertoz lets you blacklist as well as whitelist the audience, wherein Blacklist excludes the audience and Whitelist lets you give preference to a specific set of audience as well on the basis of their postal code. As an advertiser you can add a new postal code by entering the Postal Code List as shown in the following figure:

     

  • Device Type, Operating Systems, IP targeting, Carrier ISP, Connection/Speed Type, Browsers are all forms of Device targeting which allows you to narrow down your targeted audience.

  • Category targeting: contains the IAB site topic category, and lets you decide whether you want to target all categories or any specific category.

These features, lets you target the most relevant audience.

  • Publisher Lists: lets you categorize the list into Black List & White List, wherein black list lets you block the sites you wish to exclude and white list lets you target a specific set of sites.

  • Ad Position targeting helps you achieve maximum view-ability and CTR, which are the main contributors for earning revenue.

Note: The Device ID & the Bundle ID targeting options are exclusive to the mobile app media channel.

Audience

Vertoz DSP allows you to re-target audiences from your Campaign. You can capture audiences based on user interaction with the creatives and then utilize them. One is by capturing the audience through click, impression, and conversion. Secondly, by targeting the captured audience.

In the audience feature, the advertiser can choose to Target a specific audience, which helps generate more results, as well as Exclude the irrelevant ones to increase the efficiency of reaching the relevant audience.

15.  Choose Yes or No, whether you want to Capture the audience.

16. In case, you choose Yes, the 3 forms of Audience Targeting are as following:

  • Capture Click
  • Capture Impressions
  • Capture Conversions

 

Inventory

 17. In the Inventory section, it lets you select whether:

  • you want to run your inventory on all exchanges
  • you want to run your inventory on selected exchanges or
  • it should run only on Vertoz.

Inventory lets you choose whether you want to target multiple SSP’s or specifically only Vertoz, where you can give Publication ID if you want to respond to selective requests from that SSP.

18. Click on the ‘use a domain list(optional)’ checkbox if you wish to use it, and then click on +New Domain List as highlighted in the figure above and the following window will be displayed:

19. Fill in the details required and then click on Submit.

20. Click on Cancel, if you wish to Cancel.

21.Click on Save for Later, if you wish to Save this for Later.

22. Click Back, if at any point you want to go back to the previous section.

Optimization

Vertoz DSP allows advertisers to enable auto optimization. One of the very first features of Auto Optimization under Vertoz DSP is Site & App Diversity.

In the Optimization section, it will allow you to specify a max percentage of the budget to be spend on a single site & app, so that your campaign gets an opportunity to run on wide network of sites.

23. Click on App Diversity,to get options to specify % of the total budget to be spend on site.

24.Select the percentage from the Please Select drop down menu.

25.Click Back, if at any point you want to go back to the previous section.

26.Click on Next, to Move to the final step of viewing the Summary of the entire Campaign.

 

Summary

Summary provides a  descriptive detail of all the selections made in each section to successfully launch a Campaign, So that you, as an advertiser get to review all your selections made, as shown in the following figure:

 

Note: As highlighted in the figure above, right next to each section a small edit icon is given, if you click on that icon you will be re-directed to that section again to make the necessary changes you wish to make.

As the final step, after reviewing the Summary and making all the necessary selections,

22. Click on Launch Campaign as shown in the figure below:

Note:

After completion of Adding of New Campaign, your creative will go under review to your respective Account Manager.