DSP Reporting API

DSP Reporting API  is used to retrieve the reports of the client. To retrieve the report, the DSP has to pass the token along with the request. 1. Generate Unique Token:  To receive an authorization token, the user has to login with their own user name and password. To generate the unique token the user…

SSP Integration Guide

OpenRTB specifics Vertoz currently supports Open RTB Protocol 2.3.1. IAB documentation for  OpenRTB 2.3.1 implementation can be found here. Bid response The bid response at all times (regardless of test or live mode) will fulfill the following conditions: Compliance with the OpenRTB specs. The ad returned will correspond with the requested ad type. E.g. if the…

DSP Cookie Syncing

The following is a description of the Vertoz Exchange Cookie Sync service for Display (Desktop & Mobile Web) traffic. This service enables a DSP to receive a mapping of an Vertoz user cookie with the DSP’s user cookie, thus enabling the DSP to identify users in subsequent Vertoz bid requests. Step-by-Step Cookie Syncing Process Following…

SSP Reporting API

SSP Report API is used to retrieve the reports of the client. To retrieve the report, the SSP has to pass the token along with the request.  1. Generate Unique Token:  To receive an authorization token, the user has to login with their own user name and password. To generate the unique token the user…

DSP Bid Request & Response Examples

For Banner Ads Bid Request: { "imp": [{ "banner": { "h": 250, "pos": 0, "w": 300 }, "tagid": "VZE453634V66643B", "bidfloor": 0.06666666666666667, "id": "1" }], "site": { "page": "http://subseaworldnews.com/", "cat": ["IAB12-1", "IAB12-2", "IAB12-3"], "publisher": { "id": "20165" }, "id": "11392" }, "device": { "ua": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_9_3) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/35.0.1916.47…

SSP Cookie Syncing

Step-by-Step Cookie Syncing Process Following steps describes the cookie syncing process: 1. The SSP receives an Ad Request from the Publisher. 2. Upon receiving the Ad Request, the Ad gets served by the Vertoz DSP. 3. Vetoz DSP uses SSP's cookies sync URL and replaces the Cookie ID with the macros, which helps identify that…

SSP Bid Request & Response Examples

For Banner Ads Bid Request: { "imp": [{ "banner": { "h": 250, "pos": 0, "w": 300 }, "tagid": "VZE453634V66643B", "bidfloor": 0.06666666666666667, "id": "1" }], "site": { "page": "http://subseaworldnews.com/", "cat": ["IAB12-1", "IAB12-2", "IAB12-3"], "publisher": { "id": "20165" }, "id": "11392" }, "device": { "ua": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_9_3) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/35.0.1916.47…

Campaign Reports

Campaign Reports Advertisers can access the campaign reports by performing the following steps: 1. Click Reports. 2. Click Campaign Report. A detailed report on the campaigns is displayed as shown in the following figure: The Campaign Reports display the Action, Date, Impressions, Clicks, CTR, CPM($), and Ad Spend. 3. To filter the campaign report, click Show…

Cookie Syncing

 Cookies Cookies are small piece of data that a Web server stores on a user system when the user visits a new Website. If the user accesses the same Website again, then the cookies will help the user to retain the same information accessed by them in the last visit to the Website. Cookie Syncing…